Club Tier tier

Grow Your Instagram... While Spending Less Time On Social Media

Online course designed for DJs, Producers, Label Owners, and Promoters

Type

Masterclass

Format

On-Demand

Duration

4 Hours

Access

Club Tier

About this masterclass

Unfortunately, we don't make the rules... but we still have to play the game. In today's scene, more followers means...

  • More gigs at a higher fee

  • More releases on better labels

  • More money in your pocket

  • An opportunity to make music your full-time job

This course includes 9 modules, with a total of 43 videos that will teach you exactly how to grow your Instagram following authentically and efficiently. When you begin the course, you will gain access to the Super Progressive Engagement Group, a private Instagram group chat connecting you with other DJs, Producers, Label Owners, and Promoters who graduated from the course.

Here's how it works...

  • Create an Instagram post

  • Share your post in the Super Progressive Engagement Group

  • Other members of the Engagement Group will like your post and leave comments, providing essential early engagement that will boost the performance of your post

  • Return the favor by engaging with posts shared by other members of the Engagement Group Join a community of like-minded DJs, Producers, Label Owners, and Promoters who provide valuable feedback as well as engagement on your posts!

What You'll Learn

10 modules · 43 lessons

Module 01

How Instagram Works

Learn the basics of how the Instagram algorithm actually works and understand what goals this course can help you achieve:

You'll learn
  • How the Instagram algorithm is working in the background
  • The Karmic element to social media
  • Understanding the difference between Posts, Reels, and Stories and when to use them
Lessons
  1. 01Introduction
  2. 02Building Common Ground
  3. 03Karmic Element
  4. 04Freeing Up Time
  5. 05Types Of Posts
  6. 06How Instagram Works
Module 02

Creating A Content Calendar

The first step in saving time on social media is to create a content calendar for the month. In this module, you’ll learn:

You'll learn
  • How to define your content verticals
  • How to create a month-long content calendar
  • The benefits of batch recording content
  • How to properly use digital calendars and posting automations
Lessons
  1. 01What Are Content Verticals?
  2. 02Examples Of Content Verticals
  3. 03Creating Your Content Calendar
  4. 04Digital Calendars and Automation
  5. 05The Benefits of Batch Recording
Module 03

Caption Writing

A great caption can boost the engagement on any post. In this module, you’ll learn:

You'll learn
  • How to write captions that result in more comments on your post
  • How to end each caption with a prompt that promotes engagement
  • The best practices for tagging and hashtags
Lessons
  1. 01How To Write Effective Captions
Module 04

Archival Content: Share Your Musical Journey

The secret to growing your following is to share content about your musical journey to create common ground with strangers online. In this module, you'll learn:

You'll learn
  • How to share archival content that builds a bridge between your musical journey and your current musical projects
  • The best way to identify viral archival content
  • The proper editing techniques to have your archival posts reach their true potential
  • Editing techniques in the Instagram app that will boost performance
  • Case Study interview with Danny Jarvis of Early Doors Club, who earned 20,000 organic followers through a strong archival content strategy.
Lessons
  1. 01The Secret Power of Archival Content
  2. 02Choosing Archival Clips That Will Perform Well
  3. 03Downloading Videos From YouTube
  4. 04Editing Archival Content Into Reels
  5. 05Completing the Edit in Instagram
  6. 06Examples of Successful Archival Posts
Module 05

Case Study: Gaining 10,000 Followers with Archival Content

Learn from the success of Early Doors Club's Danny Jarvis, who was one of the first students to complete this online course.

Lessons
  1. 01Case Study: Early Doors Club
Module 06

Interview Content

Growing your following through engaging conversations with artists who align with your community.

You'll learn
  • How to record your own interview on Zoom
  • How to edit a raw interview and format it into an Instagram Reel
  • How to leverage the following of the subject of your interview
  • Case Study interview with Chris Forshaw of Nightcolours Recordings who utilizes self-produced interview content to promote releases on his label
Lessons
  1. 01Introduction to Interview Content
  2. 02Breakdown: The Interview Reel That Earned 30K Followers
  3. 03Producing Your Own Interview Content (1 Subject)
  4. 04Producing Your Own Interview (2 Subjects)
  5. 05Case Study: Nightcolours Recordings
Module 07

Proper Promotional Sequences

Learn how to promote an upcoming gig or release with content that is engaging rather than redundant.

You'll learn
  • How to properly promote a gig as a DJ
  • How to properly promote a release as a Producer and a Label Owner
  • How to properly promote a gig as a Promoter
Lessons
  1. 01Introduction to Proper Promotional Sequences
  2. 02Promotional Sequence: DJs
  3. 03Promotional Sequence: Producers & Labels
  4. 04Promotional Sequence: Promoters
Module 08

Analytics Unlocked

Post more efficiently by understanding what types of posts are most effective for growing your following.

You'll learn
  • How to set your page to a 'Professional Account' and unlock the Analytics Dashboard
  • How to determine which content verticals are earning you the most followers
  • How to determine your community's demographics and leverage this data into your posting strategy
  • How to know when the best time to post is
  • Why 1% - 3% growth each month is your goal
Lessons
  1. 01Enabling Professional Account Setting
  2. 02Introduction to Analytics
  3. 03Individual Post Analytics
  4. 04Monthly Analytics
  5. 05Followers Dashboard
Module 09

Keys to Collaboration

Learn how to properly use the collaborative post function.

You'll learn
  • When you should (and shouldn't) add a collaborator to a post
  • How collaboration posts actually work with Instagram's algorithm
  • Best collaboration practices for DJs, Producers, Label Owners, and Promoters
Lessons
  1. 01Introduction to Collaboration Posts
  2. 02Collaboration Posts for DJs and Promoters
  3. 03Collaboration Posts for Producers and Labels
Module 10

Making the Most of a DJ Mix

Learn how to place a DJ Mix at the center of your content strategy.

You'll learn
  • Where to post your DJ Mixes
  • Four different methods for promoting a DJ Mix
  • How to properly tag a DJ Mix for maximum visibility
Lessons
  1. 01Utilizing a DJ Mix
  2. 02Choosing a Platform to Host your Mix
  3. 03Method 1: Rotating Artwork
  4. 04Method 2: Reaction Video
  5. 05Method 3: Producer Interviews
  6. 06Method 4: Tracklist Flyer
  7. 07The Importance of Tagging

What Students Say

The Super Progressive course completely changed how I approach Instagram marketing, making it more strategic, efficient, and data-driven. Each module built on practical insights, from structuring content with content verticals, to leveraging archival footage for engagement, and implementing promotional sequences that feel natural rather than forced. But beyond the course itself, what really stood out was the community. Being part of a group of DJs, producers, and label owners made this experience so much more than just an online course. The camaraderie, weekly support, and constructive feedback turned this into a shared journey rather than a solo learning experience. There was a real human touch, where everyone was invested in each other's growth. If you’re serious about growing your Instagram while spending less time on it, this course is essential. Huge thanks to Will for making social media finally feel manageable and rewarding, and to the Super Progressive community for making it such a genuinely supportive and inspiring experience!

D

Danny

DJ & Promoter

I wanted to send a quick note to say how much I've benefited from the Super Progressive Instagram Growth Course. It's been incredibly valuable in helping me understand and effectively use Instagram for Nightcolours. The weekly lessons were clear and actionable, and the support and feedback from you and the group have been amazing. I especially appreciate the practical tips on content creation and engagement. I also wanted to mention how helpful your one-to-one support has been and your endless generosity with your time and knowledge. It really made a difference to have that close guidance. This course has definitely given me the tools and confidence to grow my Instagram presence and even now, at this early stage, I can see the results with over 600 new followers since the course began. I can't recommend this course and Will, highly enough.

C

Chris F

Label Owner

Really great course and would recommend to anyone wanting to improve their understanding of all things Instagram. Social media can be a mystery at times and this course has really helped to take some of the guess work out of it. It's helped my understanding of how to gain more engagement on posts and grow a following using different techniques and ways to engage with our community. What's cool with Will is that he isn't keeping any secrets, he's showing you what has worked for him in the past. The group of individuals and meeting like minded people to work on projects with has been awesome as well. I'm looking forward to building upon what we've done during the sessions and utilising in the future.

R

Robert G

DJ

I wanted to take a moment to personally thank you for the incredible experience over the past eight weeks. As someone who has recently become more involved in the music scene, but from a different perspective, no longer as a raver on the dancefloor, these weeks have been some of the most rewarding and insightful I’ve had in a long time. Throughout this time, I’ve gained invaluable knowledge, made fantastic contacts, and shared ideas with some truly hardworking and inspiring individuals. It has been a privilege to be part of such a dynamic environment. You truly embody the essence of Super Progressive... always pushing boundaries and driving forward. Your vision, energy, and commitment have been a constant source of inspiration, and I’m grateful for the opportunity to learn from you. Looking forward to staying connected and seeing where the future takes us. Thank you once again for everything!

B

Boyan Z

DJ & Promoter

I signed up to the Super Progressive Grow Your IG course for a number of reasons. My IG was fairly dormant and needed some love. I’d tried various things in the past, randomly posting without a clear strategy. I was just hovering below the 1k follower mark and knew I needed to do something different. Will has structured the course in such a way that it slowly builds your knowledge of how IG works and how you can take advantage of the platform. I’ve gone from IG novice to much more intentional of how I use IG. Even though my content verticals are fairly sparse at the moment, I know how to ramp up my IG when I need. I’ve now got a clear strategy and much higher engagement since taking the course. Plus, I’ve just cracked the 1k follower mark and have built a more engaged following. If you were like me and unsure of how to grow on IG, the course that Will has put together is simple to follow and gets results. Simple as that!

I

Ian R

Producer

Richard M. William's 'Grow Your Instagram Course' did exactly what I hoped it would for a very reasonable cost considering the time and effort Will put into it. Since doing the course, my account continues to grow but perhaps more importantly, Will suggested great ideas for me to develop my content. Such ideas have worked really well and as a podcaster, it's already helped my brand grow and as a result, secure bigger name guests. The course also put me in touch with like-minded people and created a support network. It's been really nice sharing our journey and has also been a useful networking tool.

R

Richard M

DJ & Promoter

The Super Progressive Instagram Online Course has been a game-changer for my social media account. Whether you are a DJ, producer, promoter or record label owner, Will’s expert guidance, first-hand insights and tailored posting strategies will help drive engagement with your followers but also reach new audiences. In just one month of following Will’s advice, my social media following doubled in size, with 80%+ of content views coming from non-followers. The best part—it required very little time and effort (maybe an hour or so a week). Will’s course is the best investment I have ever made in promoting my music. Incredible value for money, can’t recommend it enough.

B

Ben E

Label Owner

Case Study

Early Doors Club event founder Danny Jarvis wanted to build his club brand community. For three years, his Instagram page had plateaued at around 1,500 followers. Danny enrolled the the Super Progressive Instagram Online Course and developed his content strategy, setting the foundation for furious growth which saw Early Doors Club explode to 20,000 followers in four months on the back of a dynamic posting strategy focused on archival content.

Danny Jarvis @ Early Doors Club

"The Super Progressive course completely changed how I approach Instagram marketing, making it more strategic, efficient, and data-driven. Each module built on practical insights, from structuring content with content verticals, to leveraging archival footage for engagement, and implementing promotional sequences that feel natural rather than forced. But beyond the course itself, what really stood out was the community. Being part of a group of DJs, producers, and label owners made this experience so much more than just an online course. The camaraderie, weekly support, and constructive feedback turned this into a shared journey rather than a solo learning experience. There was a real human touch, where everyone was invested in each other's growth.

If you’re serious about growing your Instagram while spending less time on it, this course is essential. Huge thanks to Will for making social media finally feel manageable and rewarding, and to the Super Progressive community for making it such a genuinely supportive and inspiring experience!"

Subscription

$8/mo